There are a lot of things that you should do when you decide to build and maintain your website. Conversely, there are a lot of things that you should avoid when you decide to build and maintain your website. Today, We’re going to be going over “5 Things that you absolutely need to stop doing on your website”
Read More: 5 Things That You Absolutely Need to Stop Doing on Your Website
There comes a time in every website proprietor’s life where they’ll sit in front of a computer screen, look at their analytics report, and finally, realize that instead of getting more and more unique visits each month, they’re getting less and less. We’ve all been there before; the feeling isn’t good. There could be a good number of reasons to why your website is receiving less traffic than it was a few months ago. One of the reasons for this all-too-common phenomenon is that your content isn’t making a proper impact on the viewer. Another possible but highly unlikely explanation is that the entirety of your viewing audience/clientele got abducted by giant purple space octopi. If you suspect the latter explanation as the correct diagnosis of your problem, your best bet isn’t with E-Webstyle.com – it’s with the Men in Black. However, if you suspect that your website is the victim of your content not connecting, you’re in luck. We’re about to go over the top three reasons why your content doesn’t connect. Oh, and as a disclaimer – your content is pretty much the bread and butter of your website. We’re going to be using a lot of bread examples from herein…so you’d breadder prepare yourself.
This is a transcript from our 183rd Internet Marketing Podcast(1st page).
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Chris Burres: I responded and just said basically there’s a lot of factors we’re not really sure. Send us your site and we’ll give you an analysis on that. Into a little bit of news. Google is sued in the European Union.
This is something really interesting. We grow up here we’re in this American cocoon and the rest of the world recognizes it. It doesn’t necessarily understand it and we have our concept of free speech.
Charles Lewis: I say what I want to say.
Chris Burres: Exactly. Apparently the concept of free speech is slightly different everywhere else. I always assumed it was the same in the European Union. Apparently it’s different.
Basically some guy went in and typed his name and an article that was in an existing newspaper website came up on Google. That’s what Google does.
This is a transcript from our 183rd Internet Marketing Podcast(1st page).
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Charles Lewis: I guess drob– I don’t know where I got that.
Chris Burres: I don’t know but I like it. Drob it’s going to go into our glossary.
Charles Lewis: So, you can drob images right into the Google search and it will pull images that look similar to that one. The point of the matter is people are using image search so you must optimize images.
When you do an image search on Google and an image shows you click it and you like it takes you to that page which is essentially on your website. Take advantage of image search. That’s another way to get the listing on a first page.
Number two is Local. We were just talking local earlier today. Make sure you’re taking advantage of your local+ page. Make sure you have that set up and it’s completely correct with all the information.
If it’s a local search then you definitely want to be there. Local searches get clicked most they list higher than the typical organic listings. That’s another way to be on a search engine results page.
Hello all and welcome to the new and improved E-Webstyle Newsletter. We’re taking a new approach to our newsletter to make it both more engaging and informative for you, our audience. Today we’re going to be going over 3 simple tips that would help add to both the appeal and effectiveness of your mobile site.
This is a transcript from our 182nd Internet Marketing Podcast(1st page).
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Chris Burres: Hi and welcome to the SEO podcast – Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of E-webstyle.
Charles Lewis: I am Charles Lewis your internet marketing specialist.
Chris Burres: I’m working on making sure I’m not monotone you got to keep away going on. You guys have just tuned in to the most popular internet marketing podcast on iTunes. That is because of all y’all out there. You over there.
Charles Lewis: You.
Chris Burres: You, you, you everywhere. If you’re in a position to and you probably are because you’re a nerd if you’re listening to this podcast. I say that with the outmost respect or not, your choice. [Laughter] Go ahead and tweet right now. What should they tweet?
Charles Lewis: They should tweet #seopodcast. Do this for me. Tag this all star. All star weekend. Were here in Huston everybody is down here right now. So #seopdcastallstar182 and let us see if we can feel some of that right there.
Chris Burres: Punch in the face to htown for getting the all star. That’s hockey, right? Anyway.
Read More: Using Social Media to Expand and Promote Content
This is a transcript from our 182nd Internet Marketing Podcast(1st page).
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Chris Burres: Hoepefully it goes smooth. I haven’t used instant messenger in for ever Microsoft instant messenger. I used to use it a lot. I haven’t used it in a while.
Charles Lewis: I’ve never had hotmail or the hotmail or the account that you needed to do that.
Chris Burres: Yes, it was the hotmail or a live account. This is interesting. What’s the international police organization? it’s got a really cool name; Interpol.
Charles Lewis: International Police Organization? IPO.
Chris Burres: Interpol. IPO [Laughter] Interpol took down a hacking group that sold ransomware. I just thought that was really interesting. Do you know how software will pop on your computer and say you’ve been infected click here for 39 dollars and we’ll uninfect it?
Charles Lewis: You click that and you get infected.
Chris Burres: You click that you pay the thirty nine dollars, it does something, it comes back and says oh, it’s worst than we thought. For thirty nine more dollars we’ll make sure we get it all clean. Then that keeps going. The dude was making seven million dollars a month off. Some dude in Russia. This group similar–
Charles Lewis: Russia.
Chris Burres: Maybe they got some retribution today. [Laughter] Their pop up would say “hey, we’ve noticed that you’ve been visiting terrorist websites, child pornography websites” and other things that people would not want to be associated with and paid this fine. Literally they presented themselves as Interpol. “Pay this waver to get away for something.” 3% of the people did it.
Charles Lewis: Wow. If that was legit they wouldn’t be emailing you or popping up. They would be knocking at your door.
Chris Burres: Yes. There is no waver for child pornography. There is no waver for suspected terrorists.
This is a transcript from our 182nd Internet Marketing Podcast(1st page).
Find a link to listen or subscribe, below.
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Charles Lewis: If you’re a brick and mortar business then having the contact page and locations all of that is key. Having the click that automatically goes to Google Maps having that address be at link.
Those are key functions that 90% of the people searching on a mobile device for your type of business are looking to do. A click to call for an example is a key function you must have.
Chris Burres: An address. I can’t tell you that’s one of those times when you’re doing what you’re not be doing. I need that address in a map. I can’t click it because it has not been made clickable. Now I’ve got to stretch out the copy–
Charles Lewis: Exactly, so I can read it, then remember it and then go to nav and type.
Chris Burres: I copy it. I press it and then I might move those little pins back and forth and copy it and then go and paste this. The thing we’ve got [0:22:48] [Inaudible] on our streets.
Read More: Different Methods to Make Your Mobile Site More Effective
This is a transcript from our 181st Internet Marketing Podcast(1st page).
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Chris Burres: Hi and welcome to the SEO podcast – Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of E-webstyle.
Charles Lewis: I am Charles Lewis your internet marketing specialist.
Chris Burres: Thank you guys for tuning in. This is podcast number 181. Of course that’s the one that follows 180.
Charles Lewis: That’s the one before 182.
Chris Burres: I think we got that covered. We have a tip from our previous podcast. That tip says in subfolders and file names use dashes not underscores.
Charles Lewis: Google has put it already out there that in regards to URL structure dashes are more effective than underscores.
For example if your is example.com/the sub hyphen folder that’s a dash instead of flash underscore folder then another back slash and then your file name as well. Your file name could be chuck-chris-awesomejpg. You want to use those hyphens instead of underscores.
Chris Burres: It makes sense.
Charles Lewis: It separates the keywords and Google appreciates it more.
Chris Burres: Remember we are your friendly local neighborhood Top Position Snatchers. Our mantra is
Charles Lewis: “Don’t be a douche.”
Chris Burres: If you’re in a position to, please, tweet now. You can see Charles if you’re watching the video. Charles is doing it. You have to be patient. This is exactly what he’s tweeting. What are you twitting?
Charles Lewis: #seopodcast this is number 181. Make sure you tag us in @ewebstyle. That way we can link up and network and re-tweet, share, follow and all of that great social stuff.
Read More: Using Dashes, Not Underscores, for Subfolders and File Names
This is a transcript from our 181st Internet Marketing Podcast(1st page).
Find a link to listen or subscribe, below.
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Chris Burres: Right.
Charles Lewis: Great job on getting to know your information Mr. Maximus. If indeed they are a good agency doing in SEO all the tips you’ve given them they probably already know. They probably listen to us.
Chris Burres: Or tell them to listen to us. It’s a good idea.
Charles Lewis: Sometimes giving out instructions to somebody who’s doing your SEO only because it maybe in their scope of the project you don’t want to get things off hands.
Chris Burres: All right. Hopefully, our levels are a little bit better now. You may have covered this. I was little distracted if you’re giving them too many tips consider a change.
Charles Lewis: Consider a change. If you’re giving them tips and they’re not doing it or haven’t done it or haven’t told you something like yes, we’re planning on doing that at this time then you may want to consider [0:09:12] [Inaudible].
Chris Burres: Tell them to use us. [Laughter] They can still get a kick back. [Laughter] They can join our referral program and we’ll take care of your account. A little bit of news. Bing falls to fifth in global searches as a global search engine. It’s now behind the Yandex.
Charles Lewis: It sucks. They come behind the name of the Yandex that rimes with spandex that just means–
Chris Burres: Every now and then I’m on a different client’s computer. They’ve got a different search engine. Literally I’ll try it. I’ll plug in my search. Yesterday yahoo search came up I said “wow, this is impressively useless.” I pulled up Google same search
[0:10:00]
terms like Ding, Ging. Rrrrr! it’s the Google monsters, right?
Charles Lewis: I’m still convinced that’s a pirate, but go ahead. [Laughter] That’s the noise that stuffed animals make when they make noises. Rrrrrr. Position one and position two are good results. They’re what I need. You get it so wrong Bing and Google gets it so right it’s continually impressive.
Bing is trying. They’ve been trying for years and even were stealing Google’s results and they weren’t as good as Google. Do you know what that tells you? It tells you how hard the search king is.
Read More: Treating Social Media Like You Treat Your Content
This is a transcript from our 181st Internet Marketing Podcast(1st page).
Find a link to listen or subscribe, below.
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Charles Lewis: Probably three or four times.
Chris Burres: Don’t worry about over-saturating your audience because it’s going to be a one-time event. This is exciting it’s building up. By the time they might even think okay I’m getting tired of this the event happens. Great they’re aware of it hopefully tuning in.
Charles Lewis: Definitely. Number four. Know and Write for Your Audience. This is key. Sometimes a lot of companies who come to us for social media help or SEO help they don’t have a good idea of who their audience is.
They end to write for themselves. We use the A/C repairs example here. Know your audience. If you’re targeting home owners who need their A/C fixed then write for them. HVAC vent blah, blah, blah is not a term they’re going to use.
They’re going to use A/C repair, they’re going to use heating repair. Use the terms and the language that they’re familiar with. Write to them, don’t write for yourself. Number five Respond to Every Question. It is one of the things I’m proud of. We try to do this here.
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