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Making sure your Website Stands Out – Images
Charles Lewis: Yeah, so definitely make sure that that your phone number is consistent with the message. Number three we talked about subscriptions. You know, newsletters and things like that. And so, you want to make sure that…that subscription that you highlight the benefit of that subscription, why am I subscribing to your newsletter? Because I need up-to-date information fastest, I want to be the first on this list to get whatever it is. Just make sure you highlight that so people will be encouraged to subscribe.
We talked about downloading. This is another reason why you should highlight something. Why am I downloading? What’s the benefit in downloading this? What’s the value in downloading this? And I think you have to highlight that information so people would know. “Download this because you can have it first.” Maybe be, “This is an exclusive download to people who…who are subscribing now,” that sort of deal. And you have to make sure that that information is present and that is published and that is easily accessible by those who visit the site so that way they can take advantage of whatever it is you’re offering.
Last but not the least, purchase, right? That’s another kind of prominent activity especially for an e-commerce site, right, the whole concept is to purchase. And so, I think in regards to that, you have to really identify the logic behind purchasing. Why should I purchase? Because let’s be real, in regards to an e-comm site whatever you’re selling, somebody else is probably selling it too and probably sell it with other site.
And so, why would I purchase from you instead of them? You have to highlight that reason. What’s that advantage? Maybe it’s free shipping. Maybe it’s “Buy today, ship today,” or something like that. But whatever it is, be sure to highlight that. And if you have competitors that are doing it as well but you happen to do it better, it may be worth highlighting that. “You know, we’ll ship faster than blah blah blah.”
Chris Burres: Yup.
Charles Lewis: You know, or something like that. And so, you definitely will have to encourage people about buying and what they should be doing when they do purchase. So, we’ll get in to a couple of basics, conversion basics and we’ll wrap up.
Number one, we talked about the form, right? Then how many fields in your form based on your conversion type. I think you have to have a better understanding of your business, right? If you’re driving phone calls, then you really want a short form: name, e-mail and phone would be sufficient.
Chris Burres: Right –
Charles Lewis: Right.
Chris Burres: …and maybe even just phone.
Charles Lewis: Maybe just phone, exactly.
Chris Burres: Right.